The Return on Investment of Wine Education

… or why “consumers need more wine education” is wrong It would appear to be widely accepted in the wine trade that if only consumers knew more about wine, the more, better (and higher profit) wines they’d buy. “Consumer Education” in the form of brochures, seminars, events, newsletters, websites, apps, social networks, trips etc, form [...]

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Connie Nielsen Cristina Dumitru Daisy Fuentes Dania Ramirez